In this age of outsourcing, it is almost a rarity for a company to hold onto its domestic production site. For the last 60 years, the Swiss lighting manufacturer, Bron Elektronik AG, has been doing everything at its headquarters in Allschwil – from the development, via production, to the final quality test – and it is going to stay that way.
Due to its long tradition in lighting manufacture, the Swiss family-owned company – now in its second generation – feels a particular commitment to its company headquarters and the company will, therefore, remain loyal to Switzerland as its production location in the future. All of the world-famous broncolor brand’s products are developed and produced in Allschwil, as indeed they have been since 1958, and this is absolutely in keeping with the company’s foremost guiding principle of never compromising on quality and technology.
In order to be able to continue to guarantee this, we rely on the many years of know-how of a 60-strong team. Contrary to the trend in many companies to relocate labour to less expensive foreign countries, Bron Elektronik AG holds on to its experienced employees and also invests in new technologies; for example, since the end of last year, a modern pick-and-place machine has made it possible for us to respond even faster and more flexibly to incoming orders.
The broncolor flash and continuous light products have become well-known among professional photographers, first and foremost because of their high quality and longevity. However, in the areas of research and development, as well as design and innovation, new standards have been set since the company’s foundation and this is a testimony to the continuous development and modernisation of the product range. The high level of education, the top universities, and the innovative technologies in Switzerland will continue to benefit Bron Elektronik AG well into the future.
In order to visibly express the conscious decision for the production location in Switzerland, and to emphasise the connection of the company to the home of its lightning and continuous light devices, the domain name will end in .swiss instead of .ch.
